Applied Vitals is excited to announce the addition of pet preparedness products to its online store. This expansion into the pet market is a natural move for this family-centric business that is focused on getting homes prepared for emergency and disaster situations.

“We’re very pleased to add the Ruff Wear brand of dog products to our offering,” says Dominic Taverniti, owner of Applied Vitals. “Ruff Wear builds top quality products, an absolute must for emergency situations. We’re confident in Ruff Wear products and know that our customers will find them extremely valuable.”

It’s estimated that the average American household has 1.2 pets, so extending its reach to pet owners is a logical step for Applied Vitals. “As an obsessive pet owner myself,” says Dominic, “I completely understand how valuable pets are to their owners and the influence that they have on everyday decisions. Well, when it comes to an emergency, pets will impact your decisions even more . . . and it’s imperative that preparations have been made for your pets so that you don’t put yourself in danger.”

Preparing your pets for an emergency should be part of your overall preparedness efforts. Make a plan, get a kit and stay informed. These are the three general steps to getting prepared. To learn more about getting your pets prepared, information and pet preparedness videos are available online.

Over the coming months, Applied Vitals will continue to add more pet preparedness products to its online store. If you have any recommendations or comments about pet preparedness products for the company, please contact Applied Vitals through its website.

Applied Vitals is a preparedness company specializing in emergency and recreational preparedness products. In addition to a growing line of products, the company also provides preparedness information and videos to help families and businesses get prepared for emergencies and disasters.